Hi, I'm Paula.

During the pandemic, I received a matcha from Uji, Japan, as a gift. It was the first time I had ever tried anything like it, and I wanted to share it.

That's how Mid-Day Matcha was born. The idea was simple: that good quality shouldn't be something you only get once in a while, but something you can have in your kitchen.

I started by selling at local markets, in small quantities. Today, we reach more than 15 states in Mexico, and over 10 cafes in the country serve our matcha to their own customers.

For us, matcha is more than a drink — it's a ritual. Preparing it, whisking it, drinking it slowly. I hope that when you try Mid-Day Matcha for the first time, you feel the same way.